KR Ingredients presents Elekta — a Ukrainian brand of functional electrolytes in a convenient stick pack format. The product was created to support water balance, effective water absorption, energy levels, and everyday wellbeing.
Elekta became the first Ukrainian electrolyte brand in stick packs. This format makes the product easy to use daily: one stick can be taken to work, to training, on a trip, or used at home.
A Ukrainian Development for the Modern Wellness Market
The Ukrainian wellness market is seeing growing demand for functional products that can easily fit into everyday routines. Elekta was created as exactly this kind of solution — a simple way to support hydration in an active lifestyle.
The Elekta hydration system was developed in Ukraine with the involvement of specialists from KPI, Ecosoft, and KR Ingredients. As part of the project, KR Ingredients contributed its expertise in food ingredients, functional solutions, and product launches for the modern consumer market.
The Elekta brand was founded by Viktor Kvashenko, CEO of KR Ingredients, and Lilia Mitchenko, Marketing Director at Ecosoft. The idea behind the product was to make electrolytes more accessible to Ukrainian consumers and offer a convenient format for daily water balance support.
“For us, it was important to create not just a functional product, but electrolytes that people would genuinely want to drink every day. That is why we worked extensively on balancing composition, functionality, and taste,” says Viktor Kvashenko, co-founder of Elekta.
What Are Electrolytes and When Are They Needed?
Electrolytes are minerals that help the body maintain water balance and support effective water absorption. They are especially relevant during physical activity, an active lifestyle, periods of stress, hot weather, travel, or other situations when the body loses more fluid.
An equally important goal was to create a product that people would enjoy drinking regularly. Many electrolyte drinks on international markets have an intense, salty, or strongly functional taste. That is why, during the development of Elekta, special attention was given to the taste profile: the formulas were made more balanced, light, and pleasant for daily consumption.
Elekta combines electrolytes with additional functional ingredients in a convenient portioned format. The product contains no added sugar, dissolves quickly in water, and is suitable for regular use.
Why the Stick Pack Format?
The key feature of Elekta is its stick pack format. One stick is a ready-to-use portion that simply needs to be dissolved in water. It is a convenient solution for people who want to support their water balance without complicated preparation or additional accessories.
Benefits of the Elekta format:
- easy to take with you;
- convenient to use at home, at work, while travelling, or after training;
- 1 stick = 1 serving;
- dissolves quickly in water;
- no added sugar;
- suitable for daily use;
- different formulas for different needs and moments of the day.
The Elekta Line: 4 Formulas for Different Needs
Elekta is available in four options, each with its own taste and functional focus.
Elekta Classic — Lemon & Mint
A basic option for daily water balance support. The lemon and mint flavour is refreshing, while electrolytes help the body absorb water more effectively.
Elekta Regenerate — Peach + Collagen
A formula with collagen to support the body after physical activity and an active day. Suitable for those looking for electrolytes with an additional functional ingredient.
Elekta Booster — Tropical + Guarana
A tropical-flavoured option with natural guarana extract. Developed for moments when energy, focus, and support for an active rhythm are needed.
Elekta Calm — Forest Berry + B Vitamins
A formula with B vitamins and forest berry flavour. Created to support the nervous system, help reduce feelings of tiredness, and maintain daily balance.
Who Is Elekta For?
Elekta was created for people who lead an active lifestyle, do sports, work intensively, travel often, or want to support their water balance throughout the day.
The product is suitable for use:
- after physical activity;
- during an active working day;
- while travelling;
- after intensive coffee consumption;
- as part of an everyday wellness routine;
- to support hydration in an active lifestyle.
Elekta as Part of KR Ingredients’ Functional Brand Development
The launch of Elekta is an important step for KR Ingredients in the development of its own functional product brands. The company combines its experience in food ingredients with an understanding of modern consumer trends: convenience, functionality, no added sugar, quick preparation, and clear everyday value.
Elekta was created for those looking for a simple way to support water balance, energy, and wellbeing without unnecessary complexity.
You move — Elekta restores.